JOB REQUIREMENTS: JOB OVERVIEW: The Senior Analyst, Conversion Specialist and Lead Reporting willbe responsible foroptimizingomnichannel marketing campaigns and the lead generation center of excellence. In this role you will help plan and enhance marketing campaigns across all paid and organic media channels. This role will work closely with cross functional teams to help inform campaign targets, evaluate investment efficiency, provide input on targeting and audience strategies, as well as track and monitorlead performance and optimize marketing a sales lead handoff. KEY RESPONSIBILITIES: Responsible for analyzing and optimizing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports. Responsible for tracking, reporting and analyzing lead funnels, lead revenue and development/automation of regular reports through Salesforce.com Analyzes external and internal customer data using spreadsheet (Excel) models, web analytics tools (Google/Marketo), statistical analysis tools, and campaign management software tools. Evaluates customers\' online behavior and provide insights and recommendations for further enhancements to the guest experience. Analyzes A/B and Multi-variate tests, communicate results and provide recommendations. Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments. SCOPE: Senior level professional; knowledge and full understanding of one or more disciplines and good knowledge of organization, processes and customers. Good judgment, strong analytical ability, evaluation, originality and ingenuity required to perform tasks. Know and apply the fundamental concepts, practices, and procedures of a particular field. Resolve issues and assignments in creative ways. Some assignments may be broad in nature. May serve as a resource to others to resolve complex problems and issues. May take on project co-lead role as required. COMPLEXITY: Work on problems of diverse scope and moderate impact where analysis of data requires a review of a variety of factors. Use best practices and knowledge of business strategy to solve complex problems; recommend solutions to business challenges. Demonstrate good judgment in selecting methods and techniques for obtaining solutions. Network with senior internal and external personnel in own area of expertise. SUPERVISION: Receive minimal instruction on day-to-day work and general instruction on new projects or assignments. May act as a resource to... For full info follow application link. Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/FB11E47D9696426E