Director, Vertical & Workstation Marketing

General Information

Req #

WD00064895

Career area:

Marketing

Country/Region:

United States of America

State:

North Carolina

City:

Morrisville

Date:

Tuesday, May 7, 2024

Working time:

Full-time

Additional Locations :

• United States of America - North Carolina - Morrisville

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) .

Description and Requirements

Are you a strategic marketer who loves to start from the customer point of view to ensure marketing materials and campaigns have customers at the heart of everything they do? Our Worldwide Commercial Marketing team is seeking a visionary Senior Manager for our Vertical & Workstation Marketing team to lead a fast-paced dynamic organization driving growth in our Workstation business and covering strategic vertical markets including Education, Healthcare, Retail and Manufacturing.

Reporting to the Executive Director of Commercial, Consumer and SMB Marketing, the Vertical and Workstation Marketing leader will be a key contributor alongside the Commercial Business Unit and Workstation leadership teams. The successful leader will help enable comprehensive marketing programs with focus on evolving the Commercial and Workstation marketing organizations to deliver long-term profitable growth through developing and executing a strategic solution-based marketing vision. The successful candidate must leverage their strategic vision to deliver in a results-driven environment and demonstrate proven success both analytically and creatively with an acquisition and account-based marketing focus.

Responsibilities:

• Drive the overall vertical and workstation marketing strategy with focus on the target audience framework and associated messaging strategy.

• Drive and evangelize the "Why Lenovo" story for the segment and ensure the strategy and content clearly articulate that value proposition.

• Partner with the Commercial and Workstation organizations to understand and deliver against business priorities and enabling growth.

• Collaborate and partner across Geo Marketing teams to deliver against overall marketing priorities and goals.

• Create a messaging framework by industry / vertical that matches market needs with Lenovo’s unique value proposition as a full solution provider.

• Create globally relevant materials, web / digital content, and potentially vertically focused campaigns that showcase Lenovo’s offerings and customer highlights in our chosen verticals.

• Work cross functionally across Product, Solutions, and Campaigns to ensure our Vertical message and identity is expressed consistently in market facing materials.

• Work cross functionally with geo-based marketing teams to ensure sales teams have consistent messaging and content to approach targeted accounts in our chosen verticals.

• Drive a strategic approach to in-market activities including campaigns, events, and earned media so that we are reaching the most critical audiences inside of our vertical markets.

The successful candidate is driven with a high-performance solutions mindset, thrives in a dynamic and transformational environment with an obvious passion for technology and data based decision making.

Basic Qualifications:

• Bachelor’s degree

• 12+ years of marketing experience.

• 5+ years’ experience in B2B marketing in the technology industry.

• 5+ years management experience.

Prefered Qualifications:

• Extensive experience building integrated go-to-market strategies and marketing campaigns.

• Workstation and/or Vertical Marketing experience is a strong asset.

• Demonstrated strategic and creative abilities with keen attention to detail.

• Previous budget management experience required.

• Previous experience managing alliance partnerships and executing with alliance resources.

• Excellent written and verbal communication skills.

• Strong leadership, teamwork, and interpersonal skills and the ability to work with both internal and external customers and partners.

• Excellent organizational and project management skills with ability to operate on a wide range of topics and projects at one time.

• Strong analytical and quantitative capability to determine program effectiveness, ROI, etc.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations :

• United States of America - North Carolina - Morrisville

• United States of America

• United States of America - North Carolina

• United States of America - North Carolina - Morrisville