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Corewell Health Marketing Specialist B2B Channel in Grand Rapids, Michigan

Job Description Summary

Priority Health is seeking a marketing specialist, channel marketing to join the Employer Solutions division. This individual will be responsible for oversight of employer solutions key channels, including website, email, automation, journeys, events, and internal content management systems as well as tracking and measurement of campaigns. This role will collaborate closely with the corporate marketing team, especially the Digital Marketing Operations team and will be the channel SME for Employer Solutions (B2B Marketing).

Core responsibilities are developing and executing on marketing and communications plans in conjunction with the content specialist, project management across a variety of marketing initiatives, and collaborating with the the overall ES Marketing team. Strong skills in this position are time management to stay ahead of and drive multiple projects at once, attention to detail to execute accurately, and ambitious communication to ensure alignment and understanding among team members. The ideal candidate is comfortable working both independently as well as collaboratively in a fast paced environment, juggling multiple tasks/projects, taking direction from various sources. Experience working with a content management system, salesforce, and other automation based software, project management system, Powerpoint and Adobe Pro a plus.

Essential Functions

  • Participate in the implementation of marketing strategic plans, and project manages key initiatives and/or key road maps.

  • Ensure the development and production of materials and outputs ensuring adherence to quality standards, deadlines, budgets, etc.

  • Anticipate challenges, prepare for preventable mishaps, and provide timely/proactive updates and alternatives.

  • Partner with others (e.g., cross-functional areas, marketing colleagues) to ensure outcomes are aligned with marketing and client organizations' strategic plans, initiatives, objectives, etc.

  • For assigned projects, has in-depth understanding of the initiative and objective, and monitors effectiveness.

How Corewell Health cares for you

  • Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here (https://careers.corewellhealth.org/us/en/benefits-new) .

  • On-demand pay program powered by Payactiv

  • Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!

  • Optional identity theft protection, home and auto insurance, pet insurance

  • Traditional and Roth retirement options with service contribution and match savings

Qualifications

Required

  • Bachelor's Degree or equivalent In Business Administration, Marketing, Communications, or related field

  • 2 years of relevant experience in marketing or related role

Preferred

  • 2 years of relevant experience project management experience

About Corewell Health

As a team member at Corewell Health, you will play an essential role in delivering personalized health care to our patients, members and our communities. We are committed to cultivating and investing in YOU. Our top-notch teams are comprised of collaborators, leaders and innovators that continue to build on one shared mission statement - to improve health, instill humanity and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.

Primary Location

SITE - Priority Health - 1241 E Beltline - Grand Rapids

Department Name

PH - Marketing Group Sales

Employment Type

Full time

Shift

Day (United States of America)

Weekly Scheduled Hours

40

Hours of Work

8 a.m. to 5 p.m.

Days Worked

Monday to Friday

Weekend Frequency

N/A

CURRENT COREWELL HEALTH TEAM MEMBERS – Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only.

Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.

Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.

An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.

You may request assistance in completing the application process by calling 616.486.7447.

People are at the heart of everything we do, and the inspiration for our legacy of outstanding outcomes, innovation, strong community partnerships, philanthropy and transparency. Corewell Health is a not-for-profit health system that provides health care and coverage with an exceptional team of 60,000+ dedicated people—including more than 11,500 physicians and advanced practice providers and more than 15,000 nurses providing care and services in 22 hospitals, 300+ outpatient locations and several post-acute facilities—and Priority Health, a provider-sponsored health plan serving more than 1.2 million members. Through experience and collaboration, we are reimagining a better, more equitable model of health and wellness.

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