Introduction

As a Talent Marketing Specialist at IBM, you'll drive strategic talent marketing and employer branding initiatives for our most critical hiring needs. Drawing on your expertise, you'll craft data-driven solutions to attract top-tier diverse talent while exploring innovative strategies to meet global hiring demands. Working alongside cross-functional teams, you will own and execute strategic talent attraction and marketing initiatives, ensuring alignment to IBM hiring priorities, goals and target results.

Your Role and Responsibilities

• Develop and execute comprehensive end-to-end talent marketing campaigns, utilizing a diverse range of channels and offerings.

• Monitor and analyze campaign performance metrics against established KPIs, leveraging insights to optimize ROI and refine campaign strategies.

• Apply a keen focus on channel marketing best practices, continuously identifying opportunities for innovation based on industry trends.

• Leading initiatives to cultivate a diverse talent pipeline by championing diversity and inclusion within talent attraction strategies.

• Collaborate closely with Talent Acquisition stakeholders to grasp evolving hiring needs and align talent marketing strategies accordingly.

Required Technical and Professional Expertise

• Ability to craft executive-level presentations that emphasize clarity, brevity, and impact, along with exceptional delivery skills.

• Demonstrated stakeholder management abilities, including effectively managing client relationships and driving alignment with organizational objectives.

• Experience in implementing data-driven marketing solutions to drive top-of-funnel talent engagement and conversion.

• Strong problem-solving skills and a proactive approach to identifying and implementing solutions to attract quality talent efficiently.

• A nuanced understanding of critical hiring markets and trends, with a focus on Central and Eastern Europe.

Preferred Technical and Professional Expertise

• Experience with video editing, content creation, and end-to-end project management.

• Demonstrated ambition and autonomy in achieving targets, coupled with a creative approach to problem-solving.

• Comprehensive knowledge of the Talent Acquisition, Recruitment Marketing, and Employer Branding landscape.

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementIBM wants you to bring your whole self to work and for you this might mean the ability to work flexibly. If you are interested in a flexible working pattern, please talk to our recruitment team to find out if this is possible in the current working environment.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.