Job Description

In the Paid Media Product Owner Role, you will be part of the Paid Media team and specialize in audience insights. Paid Media is treated and considered a Platform Solutions "Product." The ideal candidate has a strong technical background: understanding in detail everything in the product backlog to effectively manage it. With that baseline, you will be leading and driving strategy in stakeholder meetings, while managing the organization and prioritization of projects.In further detail the Paid Media Product Owner will be responsible for the following:

Project coverage and leadership:

Develop the strategic direction of paid media advertising accounts on multiple platforms including Google Adwords, Bing, Facebook, LinkedIn, Amazon for a variety of clients.

Lead requirements gathering and documentation efforts.

Create and maintain a product roadmap that reflects business priorities and aligns with the overall organizational strategy

Define and communicate the product vision, goals, and strategy to squads and stakeholders.

Collaborate with squads to understand needs and competitive landscapes to inform the product roadmap.

Articulate strategy both verbally and through written communication to the key stakeholder teams.

Sound business judgment as well as ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements, and prioritize effectively.

Enhancement Team definition, Coordination, and Generate Organization Buy-In:

Drive enhancement planning and prioritization.

Create Buy-In from other teams on new processes

Define releases and communicate release notes and updates.

Schedule and possibly lead training sessions for new releases.

Technical expertise and roadmap management:

Support AdTech global audience operations for paid media team including regional specific needs/requests and general administrative support (audience research tasks, audience management, taxonomy governance)

key technical areas:

Marketing channels:

Paid Media

Email & CRM Marketing

Personalization & Customer data analysis

Audience Creation:

Developing audience currency

Innovating audience request processes

Understand initiative goals and track outcomes from meetings or requests.

Build roadmaps and backlogs to keep projects on track.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .

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Skills and Requirements

Bachelor's Degree

8+ years of experience in a product owner role

3+ years' experience primarily in media activation in platforms such as Meta and DPS, secondary experience in Google Marketing Platform management (Search Ads 360, Display Video 360 and Campaign Manager) or comparable advertising technology platforms.

Activation and insights Platform experience

Ideally: Meta, Demand Side Platforms (DSPs), Google Marketing Platform, Linkedin, etc.

Knowledge on data onboarding tools such as LiveRamp, Adobe Experience Platform/Audience Manager, Neustar, etc

Basic knowledge about digital data types (1st, 2nd, 3rd party data), and marketing and advertising technologies/partners

Excellent project management and executive communication skills

Strong Digital Marketing and Data Analysis Skills

Strong background in SQL and Relational Databases null

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.